WE’RE COMMITTED
TO BE BETTER

Our vision is to be the trusted guide in the world of outdoor sports and adventure – for you and generations to come.

Doing right for the planet

From thriving oceans, wild rivers and up to glaciated peaks, we all – from the smallest to largest species – depend on the web of life. Suunto and our community of divers and outdoor lovers understand there’s no adventure without it. Protecting our playground is our shared responsibility.

We know we are not perfect, but we are committed to be better.

THREE CORE ELEMENTS

We believe in producing long lasting, and whenever possible, repairable products. This means sometimes going against tech development trends. We’re serious about reducing our environmental impacts so we challenge ourselves to do things differently.

ENVIRONMENTAL

The needs of our employees are important to us. Encouraging a rewarding work-life balance is part of our culture. Beyond our walls, we know our products help sport enthusiasts on every continent live active, healthy lives. We also conduct regular social audits to confirm our suppliers comply with our ethical policy.

SOCIAL

1936. That’s when we began, more than 80 years later Suunto is still innovating and supporting adventure. Profit alone is not enough; we balance that with being a fair partner throughout the value chain, being a stable high tech employer, and always valuing quality-driven design.

GOVERNANCE

Walking the talk

Suunto has been a trusted companion in the outdoors since 1936. We make long-lasting and repairable products to minimize waste and the environmental impact. We use 100% renewable energy at our factory and HQ in Finland, which enabled zero emissions in our own operations in 2021. To understand the climate impact of our products, we have started calculating the lifetime carbon footprint of new watches through life cycle assessments. We also compensate for these emissions identified. We work towards minimizing our impact through better materials in products and packaging, efficient production processes and encourage our community to contribute through more sustainable everyday choices.

Read more from our Sustainability reports:

Sustainability report 2022
Sustainability report 2021

REAL FACTS, REAL ACTION

Our emissions have been gradually decreasing over the past 10 years.

Decreasing emissions

We offset all the lifespan CO2e emissions of each Suunto Vertical, Suunto 9 Peak and 9 Peak Pro watch with Verified Carbon Units (VCS) via Tree-Nation.

Carbon offsetting of products

We design our watches to be tough, durable and long-lasting. Our design philosophy is to make them repairable because minimizing waste and lengthening their lifecycle is more sustainable and cost effective.

Repairable products

WE WORK WITH ATHLETES WHO CARE

Better together

A holistic approach to sustainability aims to increase positive effects, not just reduce negative ones. These are called, respectively, our handprint and footprint. We aim to tread lightly, and be a force for good.

We believe in the power of community. Together, we can affect change by raising our voices and taking real action. Our ambassadors care as much as we do.